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National Security Campaign (May - July 2010)
Tuesday 30th March 2010
The aim of the May - July 2010 burst of campaign advertising for the National Security Campaign is to build upon previous phases of the campaign through continuing to remind Australians to remain vigilant and to report possible signs of terrorism related activity to the National Security Hotline on 1800 1234 00.
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National Sexually Transmissible Infections (STIs) Prevention Program: Sexual Health Campaign (May 2009 - June 2010) - Additional material
Tuesday 30th March 2010
The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.
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National Drugs (February - July 2010) Campaign Additional Material
Friday 26th March 2010
The overall aim of the National Drugs Campaign is to contribute to a reduction in the uptake of illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.
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Digital Switchover Campaign - Regional South Australia and Broken Hill Component
Thursday 25th February 2010
The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. The first region to switch over to digital television will be Mildura/Sunraysia on 30 June 2010 and the second region will be Regional South Australia & Broken Hill on 15 December 2010. Tailored local communications will be launched in Regional South Australia and Broken Hill from 28 March 2010, and they will include the date of digital switchover for that region.
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Defence Force Recruitment Navy Brand Print and Digital 2010 Campaign
Wednesday 17th February 2010
The Defence Force Recruitment Campaign is designed to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The Navy Brand advertising is intended to convey the key messages associated with the Navy.
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National Drugs (February - July 2010) Campaign
Wednesday 17th February 2010
The overall aim of the National Drugs Campaign is to contribute to a reduction in the uptake of illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.
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National Tobacco Strategy 2010 Campaign
Monday 15th February 2010
The overall aim of the campaign activity is to contribute to a reduction in the uptake and prevalence of smoking among young Australians.
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Defence Force Recruitment Navy Television Commercials 2010 Campaign
Wednesday 13th January 2010
This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The cut down versions of the Navy television commercials are intended to provide greater flexibility in placing the advertisements and without loss of impact.
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Defence Force Multicultural Recruitment (February - June 2010) Campaign
Thursday 7th January 2010
This campaign aims to attract the appropriate people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign is designed to create a greater level of awareness, among Australia's Indian and Arabic populations, of the Australian Defence Force (ADF) as an employer of culturally diverse Australians.
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Digital Switchover Campaign - Phase Two (Local Tailored NESB Component)
Tuesday 22nd December 2009
The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two-pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switch over is the Mildura/Sunraysia region on the 30 June 2010.Tailored local communications including NESB materials will be targeted to this region from January 2010 until two weeks past the switchover date.
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