Administration of Government Advertising Arrangements: March 2010 to August 2011

The audit objectives were:

to assess the effectiveness of the revised certification process in promoting compliance of government advertising campaigns (campaigns) with the March 2010 Guidelines on Information and Advertising Campaigns by Australian Government Departments and Agencies (2010 Guidelines);
to assess the effectiveness of agency administration in developing campaigns and implementing key processes against the requirements of the campaign advertising framework;
to assess the effectiveness of Finance’s administration of the campaign advertising framework; and
to assess the effect on campaigns of an exemption from the 2010 Guidelines.