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Type of content:
Government advertising review
Published: Friday 10 October 2008
Published
The purpose of the campaign is to:
- raise traveller awareness of SmartGate (an automated passenger processing system utilising ePassports);
- encourage travellers to choose to use SmartGate;
- increase current usage; and
- guide travellers how to use it before they arrive at the Customs border.
The use of SmartGate is voluntary as eligible travellers have the option of being processed manually by a Customs Officer.
Type of content:
Government advertising review
Published: Friday 22 May 2009
Published
Electronic Medicare claiming allows patients to claim their Medicare rebate electronically at the doctor's surgery. The purpose of the campaign is to increase public awareness and use of this scheme and to encourage medical service providers such as doctor's surgeries to take up the scheme.
Type of content:
Government advertising review
Published: Thursday 23 April 2009
Published
Electronic Medicare claiming allows patients to claim their Medicare rebate electronically at the doctor's surgery. The purpose of the campaign is to increase public awareness and use of this scheme and to encourage medical service providers such as doctor's surgeries to take up the scheme.
Type of content:
Government advertising review
Published: Friday 11 September 2009
Published
The Smartraveller public information campaign aims to reinforce the message that every traveller has a responsibility to ensure their own safety, and informs Australians of the consular assistance and travel advisory services provided by the Department of Foreign Affairs and Trade (DFAT).
Type of content:
Government advertising review
Published: Tuesday 4 August 2009
Published
The campaign aims to educate the public that people living with Alzheimer's and/or Dementia are at risk of becoming a missing person, and the public can help by 'keeping an eye out' for these people who may affected by memory loss and while in a state of confusion, may not be able to find their way home or remember who they are. The campaign also aims to drive people to seek further information, via the website and call centre.
Type of content:
Government advertising review
Published: Wednesday 17 February 2010
Published
The overall aim of the National Drugs Campaign is to contribute to a reduction in the uptake of illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It is also intended to encourage young people using methamphetamines to reconsider their use and direct them to relevant support, counselling and treatment services.
Type of content:
Government advertising review
Published: Thursday 20 November 2008
Published
The Economic Security Strategy (ESS) campaign is intended to inform the community of aspects of the Australian Government's response to the global financial crisis. This campaign is designed to raise awareness of the financial assistance, in the form of lump sum payments, including access and eligibility requirements. Phase One is targeted at over five million pensioners, carers, seniors, people with a disability, veterans and families.
Type of content:
Government advertising review
Published: Friday 16 January 2009
Published
This phase of the campaign (phase two) is designed to communicate information and raise awareness about the First Home Owners Boost amongst potential first home buyers, through limited media (print/ radio/ digital/ outdoor advertisement) supported by marketing collateral.
Type of content:
Government advertising review
Published: Friday 13 March 2009
Published
The campaign is a community awareness campaign designed to raise awareness of Australia's quarantine laws and of the particular risks of bringing foreign items into Australia.