The overall objective of the preliminary study was to determine whether a performance audit of the management of corporate sponsorship was warranted. Specifically, the areas canvassed during the preliminary study were:

  • policies and guidelines for the management of corporate sponsorship;
  • integration of corporate sponsorship into agency planning;
  • contractual arrangements;
  • evaluation of corporate sponsorship within the agency;
  • valuation and reporting of corporate sponsorship; and
  • costs and benefits associated with corporate sponsorship.

The preliminary study findings did not warrant proceeding to a full performance audit. However, because corporate sponsorship is likely to be a growing area of importance for the Commonwealth, the ANAO concluded that there was value in producing a better practice guide in addition to the audit report.