In February 2008, the Government agreed its Climate Change Policy Framework built on three pillars: reducing Australia's greenhouse gas emissions; adapting to climate change that we can't avoid; and helping to shape a global solution. Phase One of the campaign is the Householder Action advertising campaign, designed to empower householders to take action on climate change and to inform the community about measures for compensating low income households.

The Australian National Audit Office (ANAO) 2016-20 Corporate Plan is the primary strategic planning document, and outlines how the ANAO intends to deliver against the purpose over the coming four years.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switchover is the Mildura/Sunraysia region on the 30 June 2010. Tailored local communications will be targeted to this region from January 2010 until 2 weeks past the switchover date.

The campaign's objective is to raise awareness and understanding of the Secure and Sustainable Pension reforms announced in the 2009-10 Budget measures, and in particular how they relate to the individual circumstances of current pension recipients for whom English is not a convenient language.

The campaign's objective is to inform job seekers and employers of the change from the Job Network system to Job Services Australia.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour, to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

The campaign's objectives are to raise awareness of the harms and costs to young people, their families, communities and society associated with drinking to intoxication, to encourage young people and their parents to question the acceptability and impact of intoxicated behaviour, to highlight the influence that parental attitudes to alcohol misuse and adult behaviour and drinking to intoxication can have on others and provide referral and support information for those who recognise a need to seek help.

The objectives of the campaign are to increase knowledge and awareness, among people for whom English is not a convenient language, of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

This phase of the campaign (phase two) is designed to communicate information and raise awareness about the First Home Owners Boost amongst potential first home buyers for whom English is not a convenient language.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.