The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The first phase of this campaign aims to raise awareness and provide general information to people about the Digital Switchover. This phase includes the introduction of a labelling scheme, to identify whether TVs are digital ready or require a set top box.

The campaign's objective is to inform Centrelink customers who are in or commence a same sex relationship about changes to their entitlements and obligations as a result of the Same Sex Relationships (Equal Treatment in Commonwealth Laws - General Law Reform) Act 2008.

The campaign's objective is to promote the National Security Hotline (NSH) and remind Australians to be vigilant and report possible signs of terrorism to the NSH.

The Australian Government has identified cancer as one of the seven National Health Priority Areas. The campaign targets young Australians 13-24 years of age and young adults 18-24 years of age as they have the worst sun protection behaviours and the highest frequency of sunburn. The campaign aims to educate young Australians about the importance of protecting themselves from skin cancer in five ways (hat, shade, sunscreen, sunglasses and sun protective clothing).

The purpose of the campaign is to:

• raise traveller awareness of SmartGate (an automated passenger processing system utilising ePassports);
• encourage travellers to choose to use SmartGate;
• increase current usage; and
• guide travellers how to use it before they arrive at the Customs border.

The use of SmartGate is voluntary as eligible travellers have the option of being processed manually by a Customs Officer.

First Home Saver Accounts are a new initiative to assist eligible Australians to save for their first home through a combination of government contributions and low taxes, in superannuation style savings accounts with account providers. The campaign will set the context for the new initiative and raise awareness. The campaign elements are to articulate the eligibility criteria, individual obligations, entitlements and accessibility rules, as well as explain the respective roles and responsibilities of account providers and government administrators and regulators.

The campaign is a community awareness campaign designed to raise awareness of Australia's quarantine laws and of the particular risks of bringing foreign items into Australia.

The objective of this audit was to assess the effectiveness of the Department of Communications and the Arts’ assessment and selection of base stations for funding under the first round of the Mobile Black Spot Programme.

The aim of the May to July 2010 burst of campaign advertising for the National Security Campaign is to build upon previous phases of the campaign through continuing to remind Australians to remain vigilant and to report possible signs of terrorism related activity to the National Security Hotline on 1800 1234 00.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.