The campaign is designed to raise awareness and prompt call to action in Micro and SME businesses eligible for the Small and General Business Tax Break (BTB).

The communications campaign is to encourage people to lodge at an 07/08 tax return and to update their address and direct deposit details with the ATO and to manage expectations about the arrival date for the funds, and what to do if the monies are not received.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

Electronic Medicare claiming allows patients to claim their Medicare rebate electronically at the doctor's surgery. The purpose of the campaign is to increase public awareness and use of this scheme and to encourage medical service providers such as doctor's surgeries to take up the scheme.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The radio commercials advertise the Navy's technical trade positions and have been developed to enhance and support the current suite of Navy commercials.

As part of its recruitment activities, the Army has a sponsorship arrangement with the AFL to capitalise on the AFL's strong following amongst the 17-24 age groups, which is the Defence Force Recruiting target market. The sponsorship saw the development of the AFL Army Award, which recognises and rewards the common values of the Army and the AFL. The advertising campaign is designed to promote the sponsorship and encourage AFL supporters to vote for nominated players for the AFL Army Award, with the overall objective of attracting members of the target audience to consider a career in the Australian Defence Force.

The campaign's objectives are to encourage people to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.