The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switchover is the Mildura/Sunraysia region on the 30 June 2010. Tailored local communications will be targeted to this region from January 2010 until 2 weeks past the switchover date.

The campaign's objective is to raise awareness and understanding of the Secure and Sustainable Pension reforms announced in the 2009-10 Budget measures, and in particular how they relate to the individual circumstances of current pension recipients for whom English is not a convenient language.

The campaign's objective is to inform job seekers and employers of the change from the Job Network system to Job Services Australia.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

The Economic Security Strategy (ESS) campaign is intended to inform the community of aspects of the Australian Government's response to the global financial crisis. This campaign is designed to raise awareness of the financial assistance, in the form of lump sum payments, including access and eligibility requirements. Phase One is targeted at over five million pensioners, carers, seniors, people with a disability, veterans and families.

The aim of the May to July 2010 burst of campaign advertising for the National Security Campaign is to build upon previous phases of the campaign through continuing to remind Australians to remain vigilant and to report possible signs of terrorism related activity to the National Security Hotline on 1800 1234 00.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. The first region to switch over to digital television will be Mildura/Sunraysia on 30 June 2010 and the second region will be Regional South Australia & Broken Hill on 15 December 2010. Tailored local communications will be launched in Regional South Australia and Broken Hill from 28 March 2010, and they will include the date of digital switchover for that region.

The overall aim of the campaign activity is to contribute to a reduction in the uptake and prevalence of smoking among young Australians.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The campaign has been developed to position the ADF as a preferred employer among the target audience by establishing the brand positions of each of the services and by advertising a range of positions offered in the ADF.