1626 Items found
Published: Friday 15 May 2009
Published

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

Published: Monday 11 May 2009
Published

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The radio commercials advertise the Navy's technical trade positions and have been developed to enhance and support the current suite of Navy commercials.

Published: Monday 11 May 2009
Published

As part of its recruitment activities, the Army has a sponsorship arrangement with the AFL to capitalise on the AFL's strong following amongst the 17-24 age groups, which is the Defence Force Recruiting target market. The sponsorship saw the development of the AFL Army Award, which recognises and rewards the common values of the Army and the AFL. The advertising campaign is designed to promote the sponsorship and encourage AFL supporters to vote for nominated players for the AFL Army Award, with the overall objective of attracting members of the target audience to consider a career in the Australian Defence Force.

Published: Wednesday 8 April 2009
Published

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The first phase of this campaign aims to raise awareness and provide general information to people about the Digital Switchover. This phase includes the introduction of a labelling scheme, to identify whether TVs are digital ready or require a set top box.

Published: Friday 13 March 2009
Published

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The radio commercials have been developed to position ADFA as a preferred study option among the target audience.

Published: Friday 6 March 2009
Published

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

Published: Friday 27 February 2009
Published

The campaign's objectives are to encourage people to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

Published: Tuesday 20 January 2009
Published

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

Published: Wednesday 7 January 2009
Published

The Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (AML/CTF Act) forms part of a legislative package that implements reforms to Australia's anti-money laundering and counter-terrorism financing regulatory regime. There are elements of the Act that did not commence until December 2008. This campaign is focused on targeted public awareness regarding the new elements of the Act.

Published: Wednesday 24 December 2008
Published

This campaign aims To attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's (ADF) recruitment target. The Navy TVC has been developed to enhance and support the current suite of Navy commercials.