The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television. Phase Two is a two-pronged approach of multi-regional communications targeting the broader Australian population, combined with further targeted communications in each switchover area prior to the analogue signals being switched off. The first region to switch over is the Mildura/Sunraysia region on the 30 June 2010.Tailored local communications including NESB materials will be targeted to this region from January 2010 untiltwo weeks past the switchover date.

The campaign aims to educate the public that people living with Alzheimer's and/or Dementia are at risk of becoming a missing person, and the public can help by 'keeping an eye out' for these people who may affected by memory loss and while in a state of confusion, may not be able to find their way home or remember who they are. The campaign also aims to drive people to seek further information, via the website and call centre.

The campaign is designed to raise awareness and prompt call to action in Micro and SME businesses eligible for the Small and General Business Tax Break (BTB).

The communications campaign is to encourage people to lodge at an 07/08 tax return and to update their address and direct deposit details with the ATO and to manage expectations about the arrival date for the funds, and what to do if the monies are not received.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

The campaign's objectives are to encourage people, for whom English is not a convenient language, to lodge an 07/08 tax return and to update their address and direct deposit details with the ATO, to manage expectations about the arrival date for the payments and provide information about what to do if the payments are not received.

Electronic Medicare claiming allows patients to claim their Medicare rebate electronically at the doctor's surgery. The purpose of the campaign is to increase public awareness and use of this scheme and to encourage medical service providers such as doctor's surgeries to take up the scheme.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

The campaign for the National STI Prevention Program is designed to inform young Australians aged 15-29 years about the transmission, symptoms, treatment and prevention of STIs, and encourage safe sexual behaviour to contribute to a reduction in the prevalence of sexually transmissible infections among this age group.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The radio commercials advertise the Navy's technical trade positions and have been developed to enhance and support the current suite of Navy commercials.