As part of its recruitment activities, the Army has a sponsorship arrangement with the AFL to capitalise on the AFL's strong following amongst the 17-24 age groups, which is the Defence Force Recruiting target market. The sponsorship saw the development of the AFL Army Award, which recognises and rewards the common values of the Army and the AFL. The advertising campaign is designed to promote the sponsorship and encourage AFL supporters to vote for nominated players for the AFL Army Award, with the overall objective of attracting members of the target audience to consider a career in the Australian Defence Force.

Electronic Medicare claiming allows patients to claim their Medicare rebate electronically at the doctor's surgery. The purpose of the campaign is to increase public awareness and use of this scheme and to encourage medical service providers such as doctor's surgeries to take up the scheme.

The Digital Switchover campaign aims to provide all Australians with a smooth transition from analogue to digital television by 31 December 2013. The first phase of this campaign aims to raise awareness and provide general information to people about the Digital Switchover. This phase includes the introduction of a labelling scheme, to identify whether TVs are digital ready or require a set top box.

This campaign aims to attract the right people to sustain and enhance Defence capability by generating enough enquiries to successfully meet Australian Defence Force's recruitment target. The radio commercials have been developed to position ADFA as a preferred study option among the target audience.

The objective of the audit was to assess the effectiveness of the Department of Agriculture, Fisheries and Forestry’s administration of the Northern Australia Quarantine Strategy. The ANAO examined whether the department had established effective:

• administrative and governance arrangements to support NAQS;
• processes for identifying biosecurity risks and conducting scientific activities to address identified risks;
• arrangements for managing the quarantine aspects of Torres Strait border movements; and
• public awareness activities that reflect identified biosecurity risks and support the program’s objectives.

The campaign's objective is to promote the National Security Hotline (NSH) and remind Australians to be vigilant and report possible signs of terrorism to the NSH.

The objectives of the campaign are to increase knowledge and awareness, among people for whom English is not a convenient language, of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

This phase of the campaign (phase two) is designed to communicate information and raise awareness about the First Home Owners Boost amongst potential first home buyers for whom English is not a convenient language.

The objectives of the campaign are to increase knowledge and awareness of the Education Tax Refund, the need to keep receipts, eligibility requirements, and how to claim the refund, with the overall objective of encouraging eligible Australians to make a claim for a rebate.

This phase of the campaign (phase two) is designed to communicate information and raise awareness about the First Home Owners Boost amongst potential first home buyers, through limited media (print/ radio/ digital/ outdoor advertisement) supported by marketing collateral.